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| Nuar® is a creative manufacture of license products and added value products, designed and produced for Scandinavian and central European retailers. Keeping the idea simple, focusing on added value and great product features, that customers understand and appreciate, is the key ingredient in any production. By engaging in close cooperation with our customers we ensure results and finished products in high quality and according to European production standards. Nuar® was established in July 2011 with headquarters located in House of Dreams, Denmark. www.houseofdreams.dk |
| In our Licensee department Nuar® employs brand equity to products, in the belief that this is a crucial factor to succeed in todays marketplace. Consumers are more conscious of how and what they buy, which increases the criteria of the concept and product to offer a complete and better experience. Nuar® offers this in 3 different areas: |
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Nuar® owns the rights to produce a series of products with some of the worlds strongest brand; e.g. complete Hello Kitty and all Disney characters for kids furniture. Brands that used commercially increase revenue pr. m2 and improves outlet image. Designers are known for getting their inspiration from surprising sources and one of the most unlikely muses in fashion has got to be Mickey Mouse. In recent years D&G, Paul Smith, Lady Gaga etc. have also partnered with Disney. But not the furniture industry. We have developed products that are on one hand fashion and on the other hand commercial products for large furniture retails chains.
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Nuar® offer recognized designers from other industries into the furniture industry, thereby increasing the commercial success of both designer and outlet. This offers greater synergy and will increase the value of a product in the eyes of a consumer.
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| Building furniture brands from scratch to our clients, that captures the present trend and creates a higher turnover. This is a longer process, but can also have a longer lifespan and create greater value, when the consumer includes the brand in its brands of preference. |
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